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what is vibe design?
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Hello from the beyond! This is Insights by Aiverse, the only newsletter navigating you through the AI-UX universe.
We are like your venti triple shot espresso of AI x Design ☕️
Let’s get right into it, today’s dose has 3 shots —
🧐 What is vibe design?
👀 Get an instant "UX audit" of your design
⭐️ Featured articles
🤯 Damn! of the day

What is vibe design?
Everybody’s talking about vibe coding, not enough about vibe design.
FYI by “design” I’m referring to digital product design, here and henceforth.
First, what is “vibe coding”?
The most recent rise of vibe coding coined by Andrej Karpathy, is about coding with AI. Embracing the variables, accepting all AI suggestions and going with the flows to focus more on problem-solving than the “coding” aspect of it.
Coding is different from Software engineering.
One is an act of translating logic into a computer language, other is an approach to designing, building, and maintaining scalable and reliable software systems.
One is a skill, other is a process.

tweet screenshot with highlights — image source author
It’s like you’re talking to a friend about an app you want to build, the features it’ll have, how it will be the coolest app — and now guess what? As you were talking, it’s already built. Ready to use. You can continue the conversation if you want to change, but it’s all there at your fingertips.
Not to follow the hype, but I actually witnessed this first-hand.
My most recent belief and confirmation of this was my sister, a first-year college student who had just started watching “Intro to Python” on YouTube, with no previous experience, created a fully functional web app in hours. Just by chatting with Claude, because coding is English.
Demo video. It’s not just a frontend, it stores the responses too.

screenshot of the web app — image source author
So then, what’s the equivalent in design?
Software engineering is a field in which coding is a part; the medium. There are many other parts, all to achieve the mission of scaling software — “building stuff” to make it reliable, cheaper and faster. Similarly, product design is a field with the main mission of personalization or scaling while being inclusive. There are four major parts in the process (also the areas where AI can be implemented) —
> Research,
> UX,
> UI/Prototyping,
> Taste

image source author
And what’s the part that’s like coding? UI/Prototyping.
The part where AI will generate aesthetics, or for the pun of it all — vibes.
I believe everyone has come to a consensus that “taste” should be left to the humans. Or maybe, it’s a temporary belief to feel relevant? Anyways...
I’ll come back to UX later. Focusing on the UI/Prototyping for now, we have already seen something similar happen in the graphic design field. The coding-like aspect of creating visuals is now done in English rather than a pen tool via Midjourney or Visual Electric.
Now it’s product design’s turn.
What is “vibe design”?
You’ve probably guessed it by now.
Instead of focusing on current figma processes; the tokens, the pixels or playing Tetris, vibe designers will focus on the full presentation/feel.
…what’s remaining?
What is vibe design?
A little caveat
What can designers do today?
The case against vibe design
Only because I didn’t want to make this newsletter super long 🙂

Get a "UX audit" of your design
I’ve been working on a new product — Crit 👀 !
For the first time ever, a way to judge a design numerically! If you’re a founder or a designer who wants to get a UX audit on your designs, with actionable recommendations, give the tool a shot — trycrit.com
This is the first time I’m sharing it publicly, so a couple of limitations —
It’s still in beta.
We’ll be verifying it manually to ensure you get a high-value audit.
Right now limited to website designs
Shhh 🤫 it’s still a secret. Only you know… it’s like Grammarly but for UX design.
Here’s a glimpse of how Crit analyzed Pyladies’ current website👇️

Screenshot of the output from Crit
We tested it with their designer for their new website design. If you want to get in early for your design team & demo — let’s talk? Schedule a session with me.
You can reply to this email too, I reply to all emails.

🌟 Featured articles
A new addition to the newsletter - featuring articles from the AI-UX community. We have more designers, innovators and product teams exploring how AI can be best used in interfaces and their exclusive insights on crafting intelligent experiences.
Why AI scribes need to fail better

I loved how Victoria Simon shows a side where we’re not just trying to perfect AI but accept its limitations and transparently tell the humans, “Yes this is your expertise now”. Adding friction to make sure the final output is more accurate and aligned.
2025 List of UX + AI Design Conferences

A list of the best conferences for AI and UX designers for 2025. Curated by Elaine Anzaldo, it’s a must-save!
Human-centered AI: 5 key frameworks for UX designers

There are no norms when designing for AI. There are no standards either. There are, though, frameworks UX designers can follow; the values, principles, interactions, features, and more. Rob Chappell curated a list of 5 key frameworks — worth a read!
If you’re interested in publishing via Aiverse —
Reach out to me — [email protected] or Send me a DM.
We’ll be featuring it on Medium, our website, and this newsletter.

🤯 Damn! of the day

wow what.

- Kshitij a.k.a writing from the mountains (pic here)
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